History-Great+Depression+and+New+Deal

The self-centered attitudes of the 1920s seemed to fit nicely with the needs of the economy. Modern industry had the capacity to produce vast quantities of consumer goods, but this created a fundamental problem: Prosperity could continue only if demand was made to grow as rapidly as supply. Accordingly, people had to be persuaded to abandon such traditional values as saving, postponing pleasures and purchases, and buying only what they needed. “The key to economic prosperity,” a General Motors executive declared in 1929, “is the organized creation of dissatisfaction.” Advertising methods that had been developed to build support for World War I were used to persuade people to buy such relatively new products as automobiles and such completely new ones as radios and household appliances. The resulting mass consumption kept the economy going through most of the 1920s.
 * Consumerism**

**Overproduction and misdistribution of purchasing power** But there was an underlying economic problem. Income was distributed very unevenly, and the portion going to the wealthiest Americans grew larger as the decade proceeded. This was due largely to two factors: while businesses showed remarkable gains in productivity during the 1920s, workers got a relatively small share of the wealth this produced. At the same time, huge cuts were made in the top income-tax rates. Between 1923 and 1929, manufacturing output per person-hour increased by 32 percent, but workers’ wages grew by only 8 percent. Corporate profits shot up by 65 percent in the same period, and the government let the wealthy keep more of those profits. The Revenue Act of 1926 cut the taxes of those making $1 million or more by more than two-thirds.

**Income/wealth inequality and easy credit** As a result of these trends, in 1929 the top 0.1 percent of American families had a total income equal to that of the bottom 42 percent. This meant that many people who were willing to listen to the advertisers and purchase new products did not have enough money to do so. To get around this difficulty, the 1920s produced another innovation—“credit,” an attractive name for consumer debt. People were allowed to “buy now, pay later.” But this only put off the day when consumers accumulated so much debt that they could not keep buying up all the products coming off assembly lines. That day came in 1929.

**Farmers in debt** American farmers—who represented one-quarter of the economy—were already in an economic depression during the 1920s, which made it difficult for them to take part in the consumer buying spree. Farmers had expanded their output during World War I, when demand for farm goods was high and production in Europe was cut sharply. But after the war, farmers found themselves competing in an over-supplied international market. Prices fell, and farmers were often unable to sell their products for a profit. The decline in farm income reverberated throughout the economy. Rural consumers stopped buying farm implements, tractors, automobiles, furniture, and appliances. Millions of farmers defaulted on their debts, placing tremendous pressure on the banking system. Between 1920 and 1929, more than 5,000 of the country's 30,000 banks failed. Because of the banking crisis, thousands of small businesspeople failed because they could not secure loans. Thousands more went bankrupt because they had lost their working capital in the stock market crash.

International problems also weakened the economy. After World War I the United States became the world’s chief creditor as European countries struggled to pay war debts and reparations. Many American bankers were not ready for this new role. They lent heavily and unwisely to borrowers in Europe, especially Germany, who would have difficulty repaying the loans, particularly if there was a serious economic downturn. These huge debts made the international banking structure extremely unstable by the late 1920s. ** Tariff policies and international trade ** Republican tariff policies damaged the economy by depressing foreign trade. Anxious to protect American industries from foreign competitors, Congress passed the Fordney-McCumber Tariff of 1922 and the Hawley-Smoot Tariff of 1930, raising tariff rates to unprecedented levels. American tariffs stifled international trade, making it difficult for European nations to pay off their debts. As foreign economies foundered, those countries imposed trade barriers of their own, choking off U.S. exports. By 1933, international trade had plunged 30 percent. ** Federal Reserve Bank policies ** The Federal Reserve, the nation's central bank, played a critical, if inadvertent, role in weakening the economy. In an effort to curb stock market speculation, the Federal Reserve slowed the growth of the money supply, then allowed the money supply to fall dramatically after the stock market crash, producing a wrenching "liquidity crisis." Consumers found themselves unable to repay loans, while businesses did not have the capital to finance business operations. Instead of actively stimulating the economy by cutting interest rates and expanding the money supply--the way monetary authorities fight recessions today--the Federal Reserve allowed the country's money supply to decline by 27 percent between 1929 and 1933.
 * International debt structure/aftereffects of WWI **